Digital marketing is actually a good promotional activity for a brand or product using electronic (digital) media. Decades ago, digital marketing media was very limited, say television or radio which can only convey information in one direction.
Today, with the rapid development of digital technology and wide acceptance from almost all walks of life, no doubt making a digital marketing model is one of the main channels.
Some examples of marketing techniques included in digital marketing:
- SEO – Search Engine Optimization
- Online advertising – FB ads, Google Ads, etc.
- Promotion of print media
- Television & radio ads
- Electronic billboard (video tron)
- Email marketing
- Mobile marketing
- and others
How to Start Digital Marketing
If we talk about digital marketing, as reviewed in the text above, this spectrum is very broad. Therefore, it is important for a digital marketer to know the techniques and resources needed by a company so that digital marketing can run well.
One important element in digital marketing is assets, identify what digital assets you have, and start to focus on just a few assets as alluded to in writing how to start a business on social media.
Some assets in digital marketing:
- The website
- Blog posts
- Social media account
- Brand identity (logo, company profile)
- Online footprint (customer reviews / feedback etc.)
If you already have some of the assets above, all you need to do is optimize those assets to build the brand that you have.
Such as for business websites and blogs, periodically write articles that will attract your potential customers. Or through social media like Instagram, then make short, interesting and share-able photos and videos.
Another thing that is quite important, if you are active in a public forum or marketplace, then try your business profile to have good ratings and reviews from customers.
Because it is also a sign that the brand image that you have is good or not in cyberspace. If you have started to understand about digital marketing, it helps you know also the components of expenditure and digital marketing prices as a basic reference.
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